BAR GIGI
Bar Gigi was a pop up food and cider event in Veroqua, WI hosted by Las Mujeres cider based out of Readstown, WI. Las Mujeres practices natural farming and production methods and makes some of the tastiest funkiest cider around. So I wanted to show the wildness of natural growth in form and the tart prickle of cider through the colors.
It should be obvious enough, just from her wondrously creative and beautiful artwork, that we should all be working with Lenora. But to make it even more obvious, I'll say that the process of working with her couldn't be easier, more efficient, or more pleasant. We did the entire thing over just a couple of short email exchanges. Here's everything I told her in those exchanges about what we needed for the poster for the wine bar popup we were doing:
Definitely need some bright color in it to catch some eyes and get folks excited.
Fun, cozy, easygoing, relaxed, hanging out, celebrating, togetherness, collaboration
Might be good to be able to print both poster size and small flyer size.
In response to those pretty directionless guidelines, Lenora sent us a nearly finished, perfect product. Our popup was a hit, and folks who didn't even make it to the event asked for copies of the poster to put up in their offices, homes, garages, and barns. We love the artwork so much, we decided to use it for a new label for one of our ciders! We have many plans to ask Lenora for more help in the coming months and years. Such a talented, professional, and wonderful human. Thank you Lenora!!!